Join Us For Plant-Powered January! - Pinch of Yum
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Join Us For Plant-Powered January!

What’s ahead? A month of vegetarian eating with delicious, filling, fun, and exciting meatless recipes that are feel-good for the body and feel-good for the earth.

6 Pictures of plant based meals.

Well hello, (almost) 2021…we’re so happy to see you! Like, seriously. So, so happy.

Normally, we’d be comin’ atcha with Sugar Free January, a super-flex approach to cutting out refined sugar in whatever way makes sense for you, but 2020 was…well, anything but normal. It was hard and full of heartache, and it tested us in ways we were not prepared for. But, it also gave us new perspective and more understanding of who we are and what we’re capable of, apart and together.

So, with that, it felt right to kick off this January with something different. Something that would not only provide some feel-good for our bodies, but also some feel-good for the planet. Because what was this last year if not a super intense, definitely-didn’t-sign-up-for-it class on what it means to take care of ourselves and take care of each other?

So, here we are, welcome to Plant-Powered January! Let’s dive in.

Quick Links Within This Post:

What Is Plant-Powered January?

Let’s talk first about what it is NOT.

  • It isn’t a diet.
  • It isn’t a cleanse.
  • It isn’t a “reset.”
  • It doesn’t have hard-and-fast-rules.
  • It isn’t healthy vs. non-healthy.
  • It isn’t a challenge that you pass or fail.

It’s all about loving and exploring the delicious world of veggies:

  • 30 days of delicious, filling, fun, and exciting meatless recipes.
  • Food that is feel-good for the body + feel-good for the earth.
  • Approachable to ALL – including vegans and vegetarians, people who just want to go meatless one day a week, OR people who will still eat meat but want to try to incorporate more veggies into their meals.
  • Honestly, it’s not really about being meatless or not! It’s more about eating and loving and appreciating vegetables in really good food.

How Does It Work?

There are no rules here.

But if we had to make a rule, it would be this: MAKE YOUR OWN RULES. Do things that will make you feel good and that support your goals, whether that’s trying to eat fully vegetarian for 30 days, dipping your toes in with a few days a week, or just being more mindful of adding more veggies to your day-to-day life.

We’re spending the month of January to focus in on whatever goal that is, within these next 30 days, but really, you could do this anytime. It’s all about being intentional about exploring and eating more veggies.

That being said, while there are no rules, we are definitely NOT going to leave you hanging in the delicious food department.

I mean, you know us don’t you?

Spring Roll Bowl with a fork.

So, What Can I Expect?


But seriously.

Throughout the month, we’ll be sharing two new fun and delicious veggie-forward recipes each week. It all starts January 4!

We also have over 300 vegan and vegetarian recipes already on the blog, and you can find our most popular ones down at the bottom to help you get started with your weekly meal planning / snacking / enjoying.

Some tips for participating:

  • Invite a friend to join! Life is better together.
  • Plan ahead. Our free meal plans and grocery lists below will help you do that.
  • Discovery > Diet. This is about discovering new, vegetable-rich meals you love, not about a super strict diet.

Be sure to also give us a follow on Instagram (@pinchofyum) to watch how to make all the recipes this month, peep some of our old favorites, and find some new ones.

Weekly Meal Plans and Grocery Lists

While new recipes are fun and delicious, sometimes you just need a little something extra.

We put together a one-month series of content delivered to you via email with simple, actionable steps that will deliver everything you need for the next 30 days:

  1. Weekly Meal Plans: Meal plans delivered straight to your inbox each Friday that provide everything you need for breakfast, lunch, dinner, and snacks. This also gives you early access to new recipes coming up on the blog each week, as well as all our favorites on the blog.
  2. Grocery Lists: A list of everything you need to get from the store that weekend to make those delicious meal plans a reality all week long.
  3. Vegetarian Eating Resources: We have a lot of veggie-loving folks on the team, and we’ve put together some of the need-to-know resources to make these next 30 days as successful as you want them to be. For example: how to keep all your veggies fresh all week long, how to incorporate more veggies into every meal, and more.

You can join in at anytime throughout the month to get started on your 30 days. We’re all about flexibility here!

—> Click here to sign up for our Plant-Powered January email series.

Vegan Lettuce Wraps on table.

Get Started with These Veggie-Forward Recipes




Snacks, Treats, and Drinks

—> Click here to sign up for our Plant-Powered January email series.

That’s it!

We’re so excited to share all our favorite veggie eats and treats (brand new and long-loved) starting on January 4 on the blog. This is going to be so good.

If you’re thinking about joining in, tell us – what would 30 days of loving veggies look like for you?

Filed Under: Vegetarian

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  1. Pinch of Yum Logo

    Here to add the rainbow pad thai to the worthy mentions list because OM NOM NOM NOM NOM…also because you can throw in tofu/beef/chicken/shrimp for extra protein, or enjoy as is!

  2. Pinch of Yum Logo

    I am So excited that you’re doing this for everyone, and offering it for free! Kudos to you guys, I love everything I’ve made off of your blog so far. Thanks for the great resources and amazing help!

  3. Pinch of Yum Logo

    I love this idea! thanks for making plants central to our lives and bringing the environment into focus – I appreciate your blog so much!

  4. Pinch of Yum Logo
    Jill Phillips

    I’m in! Looking forward to seeing the menus and eating more veggies in 2021!

  5. Pinch of Yum Logo

    I’m so excited you guys are doing this!! I love all of you vegetarian recipes on this blog. Can’t wait to see what’s in store!

  6. Pinch of Yum Logo

    Love this idea for January! Eat your COLORS! I still make many of your sweet and savory sugar free meals but now look forward to trying to incorporate more veggies into our meal routine. Making the Kale Caesar Salad with Sweet Potato fries tonight!

  7. Pinch of Yum Logo

    You all are so fun and encouraging. I eat plant based (vegan) and encourage others to eat plant based also. I shared your information on my Face Book so others can join in with what you are doing. You brightened my day! Thanks!

  8. Pinch of Yum Logo

    Yaaay! Looking forward to this. I am a vegetarian, but a vegetarian who has been eating mostly cookies for the past two weeks (or so it feels!), so I’m excited for some veggie-packed meals. 🙂

  9. Pinch of Yum Logo

    this is a great idea…..your recipes are consistently awesome. my wife and I just committed to this and at least do a full month of meatless dinners. also we made your brown butter chocolate chip cookies over the holidays and they were SO good. thanks for doing this!

  10. Pinch of Yum Logo
    Wendy Fennell

    This is so generous! I’ve been incorporating more veggie meals the last couple of months and love how I feel afterward. I’m excited to do this! Hopefully I can get the teenagers on board

  11. Pinch of Yum Logo

    I love how inclusive your “challenges” always are – I would be too intimidated to join anything that required a total commitment to “sugar-free” or a total commitment to plant-based foods. But I definitely feel inspired to make a few smaller, better choices because of these programs – thanks for sharing them!

  12. Pinch of Yum Logo

    I’m in as well! We follow you very closely…your choices of ingredients in your great recipes are consistently the best! Thank you so much for your offer!

  13. Pinch of Yum Logo

    Love the new January theme!! I love your site, but always cringed when sugar-free January rolled around. Sugar can be a wonderful part of a healthy diet and can really help enhance flavor! It is not evil, addicting, going to kill you, etc. I really appreciate this new take on making plant-forward accessible and tasty. I always think it’s more about what you can add to your diet than take away. I don’t know if it made a difference, but thanks for listening to, at least a portion of, your readers and taking away some of the “wellness diet” messaging. A healthy diet does not have to mean restriction!

  14. Pinch of Yum Logo
    Michelle G

    I love this! I was just talking to my husband last night about how I wanted to get back to our Meatless Mondays in the new year and I think this challenge will be just the thing to help!

  15. Pinch of Yum Logo

    Thank you for creating this for all to join. Just looking to eat more veggies!! I can use all the help I can get. 🙂

  16. Pinch of Yum Logo

    I’m so so stoked! I do have a question, and feel a little silly asking it because I know it’s a lot… is there perchance a calorie count along with the meal plan/individual meals? I found calorie counting has worked so well for controlling my portions in the past but I’m also really excited for the meal plan and am hoping I can marry the two together. Just wondering!

  17. Pinch of Yum Logo

    I am SOO excited for this! Thank you for offering it to your readers. My husband and I have been saying we’ve been eating like Buddy the Elf (“elves try to stick to the four main food groups: candy, candy canes, candy corns, and syrup.” 🙂 so we are ready to get a healthful start to the new year and get our kids back on track with more veg meals, too! Your recipes are always our go-tos so can’t wait to get started! Yay!

  18. Pinch of Yum Logo

    So excited! We are vegan all year round but recently I’ve been in such a meal planning/cooking slump so I’ve been making the same things on repeat, so excited for new ideas and for some one else to do the planning 😊 thank you!

  19. Pinch of Yum Logo

    Just signed up! I’ve wanted to really reduce the meat in my family’s diet for a while and I’m hoping this will be just what I need to get us going, thank you!